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Ad Tech · Healthcare · Programmatic · Privacy-Safe Data

Sean Jennings

Director, Audience Measurement & Platform Operations

I build the operating systems that turn complex advertising and healthcare data into decisions clients can trust.

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About

A Director-level operator turning fragmented workflows into one defensible version of the truth.

15+ years building measurement, programmatic, and client-facing analytics capabilities across ad tech and healthcare — including privacy-sensitive environments where identity, HCP, mobility, and claims data must be handled with rigor.

I connect signal ingestion, quality assurance, analysis, and storytelling so platform outputs become credible decisions, stronger client relationships, and revenue protection or growth — aligning Product, Data Science, Sales, Client Success, and Operations around a shared operating language.

Career Highlights

Leadership across measurement, programmatic, and platform ops.

  1. Swoop

    Director, Healthcare Analytics

    Mar 2023 – Jul 2025

    • Built measurement frameworks linking physician-level exposure to prescription lift, giving enterprise clients defensible evidence for optimization, renewal, and expansion decisions.
    • Standardized HCP reporting and identity-based measurement, translating complex datasets and modeling outputs into clear activation strategies and client-ready narratives.
    • Operationalized the reporting pipeline from ingestion and QA through analysis and delivery, reducing turnaround time by more than 30% while improving consistency.
    • Created repeatable onboarding and execution playbooks that reduced account-to-account variance and enabled scalable delivery across Product, Data Science, Sales, and Client Success.
    • Equipped commercial teams with QBR narratives tied to business outcomes; piloted AI-assisted briefs, tickets, and documentation to accelerate execution.

  2. TI Health

    Director, Advertising Operations

    Aug 2021 – Mar 2023

    • Owned end-to-end activation and measurement for healthcare campaigns using physician-level identity and exposure data in HIPAA-sensitive environments.
    • Strengthened identity resolution, data quality, and QA workflows, improving match reliability and the integrity of downstream measurement.
    • Developed clinician-level reporting and dashboards segmented by specialty, engagement, and behavior, increasing client visibility into performance and next actions.

  3. M&C Saatchi Performance

    Ad Operations Lead

    Sep 2019 – Apr 2020

    • Managed trafficking, QA, tracking, and performance workflows for global programmatic campaigns; automated key QA and tagging processes to improve launch speed, accuracy, and real-time optimization.

  4. Zenith

    Director, Measurement Operations

    Jun 2017 – Jul 2018

    • Built and led measurement operations for a major telecommunications client, establishing playbooks and QA standards that produced consistent reporting and informed media allocation.

  5. AdTheorent

    Mobile Ad Operations Director

    Oct 2012 – Jun 2017

    • Led a bi-coastal Ad Operations team responsible for more than $70M in annual programmatic media; built pacing, delivery, training, and workflow systems that improved efficiency and reduced variance.
    • Partnered with Engineering to maintain RTB compliance and accurate tracking across mobile environments.

Earlier Experience

Senior Manager, Ad Operations, MEC Global (2011–2012) — Led trafficking, QA, delivery, and reporting for national campaigns; standardized controls to improve consistency and reduce errors.

AdGenesis, Beezag, Z Data Inc. — Built foundational expertise across ad operations, trafficking, affiliate marketing, campaign delivery, and reporting.

Education: SUNY Purchase College — B.A., Communications

Core Expertise

Where measurement, platforms, and operations meet commercial outcomes.

  • Measurement Strategy
  • Test/Control Design
  • Prescription Lift
  • Brand Lift
  • KPI Governance
  • Identity Resolution
  • HCP Data
  • Mobility & Location
  • Purchase & Claims
  • The Trade Desk
  • DV360
  • Vistar
  • Looker
  • QA & Ingestion Pipelines
  • Dashboards & QBRs
  • Jira · Confluence · Salesforce
  • Cross-Functional Leadership
  • AI-Assisted Operations

Contact

Let's talk about measurement, platforms, and the systems behind trusted decisions.

Email
sean.c.jennings@gmail.com
Phone
(203) 253-0479
Based in
Stamford, CT
Email SeanDownload Resume