Experience
Fifteen-plus years building measurement, programmatic, and client-facing analytics capabilities.
Across ad tech and healthcare, including privacy-sensitive environments where identity, HCP, mobility, and claims data must be handled with rigor. The record below is stated exactly as verified; the principle tags are a lens on those facts, not additional claims.
About
A Director-level operator turning fragmented workflows into one defensible version of the truth.
15+ years building measurement, programmatic, and client-facing analytics capabilities across ad tech and healthcare — including privacy-sensitive environments where identity, HCP, mobility, and claims data must be handled with rigor.
I connect signal ingestion, quality assurance, analysis, and storytelling so platform outputs become credible decisions, stronger client relationships, and revenue protection or growth — aligning Product, Data Science, Sales, Client Success, and Operations around a shared operating language.
Career record
Leadership across measurement, programmatic, and platform ops.
Swoop
Director, Healthcare Analytics
Mar 2023 – Jul 2025
- Built measurement frameworks linking physician-level exposure to prescription lift, giving enterprise clients defensible evidence for optimization, renewal, and expansion decisions.
- Standardized HCP reporting and identity-based measurement, translating complex datasets and modeling outputs into clear activation strategies and client-ready narratives.
- Operationalized the reporting pipeline from ingestion and QA through analysis and delivery, reducing turnaround time by more than 30% while improving consistency.
- Created repeatable onboarding and execution playbooks that reduced account-to-account variance and enabled scalable delivery across Product, Data Science, Sales, and Client Success.
- Equipped commercial teams with QBR narratives tied to business outcomes; piloted AI-assisted briefs, tickets, and documentation to accelerate execution.
Principles in practice
- Reliability
- Relevance
- Scalable operating system
TI Health
Director, Advertising Operations
Aug 2021 – Mar 2023
- Owned end-to-end activation and measurement for healthcare campaigns using physician-level identity and exposure data in HIPAA-sensitive environments.
- Strengthened identity resolution, data quality, and QA workflows, improving match reliability and the integrity of downstream measurement.
- Developed clinician-level reporting and dashboards segmented by specialty, engagement, and behavior, increasing client visibility into performance and next actions.
Principles in practice
- Reliability
- Decision support
M&C Saatchi Performance
Ad Operations Lead
Sep 2019 – Apr 2020
- Managed trafficking, QA, tracking, and performance workflows for global programmatic campaigns; automated key QA and tagging processes to improve launch speed, accuracy, and real-time optimization.
Principles in practice
- Reliability
- Technology enables the philosophy
Zenith
Director, Measurement Operations
Jun 2017 – Jul 2018
- Built and led measurement operations for a major telecommunications client, establishing playbooks and QA standards that produced consistent reporting and informed media allocation.
Principles in practice
- Reliability
- Scalable operating system
AdTheorent
Mobile Ad Operations Director
Oct 2012 – Jun 2017
- Led a bi-coastal Ad Operations team responsible for more than $70M in annual programmatic media; built pacing, delivery, training, and workflow systems that improved efficiency and reduced variance.
- Partnered with Engineering to maintain RTB compliance and accurate tracking across mobile environments.
Principles in practice
- Scalable operating system
- Accountability
Earlier Experience
Senior Manager, Ad Operations, MEC Global (2011–2012) — Led trafficking, QA, delivery, and reporting for national campaigns; standardized controls to improve consistency and reduce errors.
AdGenesis, Beezag, Z Data Inc. — Built foundational expertise across ad operations, trafficking, affiliate marketing, campaign delivery, and reporting.
Education: SUNY Purchase College — B.A., Communications
Case evidence
Where the operating model shows up in the verified record.
These entries restate facts already documented above. No additional metrics, clients, or causal claims are asserted.
Turning a reporting pipeline into an operating standard
Swoop — Director, Healthcare Analytics (Mar 2023 – Jul 2025)
- Situation
- Healthcare measurement work spanned ingestion, quality assurance, analysis, and client delivery across multiple enterprise accounts.
- Operating problem
- Delivery moved at the pace of whoever happened to be handling it, and consistency varied account to account.
- What the system changed
- The pipeline was operationalized end to end — ingestion and QA through analysis and delivery — and paired with repeatable onboarding and execution playbooks that reduced account-to-account variance.
- Verified outcome
- Turnaround time was reduced by more than 30% while consistency improved. Stated as recorded; no further causal or client claims are made here.
- Reliability
- Scalable operating system
Operating discipline at programmatic scale
AdTheorent — Mobile Ad Operations Director (Oct 2012 – Jun 2017)
- Situation
- A bi-coastal Ad Operations team held responsibility for more than $70M in annual programmatic media.
- Operating problem
- At that volume, pacing, delivery, and training inconsistencies compound faster than individual effort can correct them.
- What the system changed
- Pacing, delivery, training, and workflow systems were built so execution standards held across locations and people.
- Verified outcome
- Efficiency improved and variance was reduced. Stated as recorded; no further causal or client claims are made here.
- Scalable operating system
- Accountability
Core Expertise
Where measurement, platforms, and operations meet commercial outcomes.
- Measurement Strategy
- Test/Control Design
- Prescription Lift
- Brand Lift
- KPI Governance
- Identity Resolution
- HCP Data
- Mobility & Location
- Purchase & Claims
- The Trade Desk
- DV360
- Vistar
- Looker
- QA & Ingestion Pipelines
- Dashboards & QBRs
- Jira · Confluence · Salesforce
- Cross-Functional Leadership
- AI-Assisted Operations